David Lee King’s post today [http://www.davidleeking.com/2008/08/05/the-social-web-and-libraries-listening-to-your-community/] “The Social Web and Libraries: Listening to Your Community” discusses the importance of listening to our library patrons regardless of library type and the means to do so using old and new tools. His post is excerpted here:
“…Traditional Listening Tools:
- email: providing an email link and/or an email address on each page of the site, usually in the footer
- An Ask Us page – can go to email, can also be the ask a librarian service point
- a digital comment box (this was fancy back then!)
I’m calling them “traditional listening tools” because there are many more interesting ways to listen now. Check these out …
Shiny New Listening Tools:
- Google Alerts – finds blog posts, newspaper articles, local media mentions, etc.
- Technorati alerts – finds blog posts about you
- Twitter searches (was Summize) – captures twitter conversations (more on Summize/twitter search in the next post)
- Youtube alerts – do a search, then subscribe to the corresponding RSS feed.
- Flickr alerts – subscribe to a tag related to your library
- Subscribe to local blogs and local twitter feeds. This captures conversation in your community, by your patrons…”
“…Traditional Listening Tools pick up specific conversation that is purposefully directed at you – via email. Someone has a question or comment, and sends that comment to you.
Shiny New Listening Tools help you discover actual conversations taking place. Those conversations are not necessarily directed at you – but they can certainly be about you…”
“…Does all this listening take a long time? No – not really. The set-up (doing the searches and subscribing to the feeds) takes the longest amount of time. But once your feeds are set up, it really doesn’t take much time to quickly scan through the results, looking quickly for questions, praises, suggestions, and conversation…”