I think the question raised by David Lankes “Why can’t we replace the ‘Read’ posters that portray libraries as places of things with ‘Ask’ posters that show them as places of curiosity?” in his post “Bullet Point: Have Libraries Lost the Search War?”[http://quartz.syr.edu/rdlankes/blog/] hits the proverbial nail on the head.
I would recommend taking a closer look at his post. Dave goes on to say, “Why do library gaming programs have to be some sort of lost leader to reading when gaming is a literacy unto itself? Who said the catalog has to be the public face of the library on the web? WHY CAN”T LIBRARIES REINVENT SEARCH?”
You can see an interview with David from ALA annual here: