From Daily News Habit Doubles Among U.S. Mobile Users today on TechCrunch:
“Mobile Web usage is still a nascent activity, but comScore put out some data
on the information-consumption habits of consumers in the U.S. The number of people who access news and information daily on their mobile phones doubled from 10.8 million in January, 2008 to 22.4 million in January, 2009.
The second most popular mobile activity was social networking, with 9.3 million daily mobile users (although for some reason this number also includes blog access). While social networking is only half as popular as reading news, it is growing four times as fast, up from 1.8 million users a year ago…”
The data from comScore‘s press release today:
|
Accessed News and Information* by Frequency of Access Three-month Average Ending January 2008 and January 2009 U.S. Mobile Phone Users comScore, Inc. |
|||
|
|
Unique Users (000s) |
||
|
Frequency of Mobile Internet Access
|
Jan-08 |
Jan-09 |
% Change |
|
Daily |
10,821 |
22,369 |
107 |
|
Weekly |
10,312 |
19,283 |
87 |
|
Ever in the month |
36,870 |
63,182 |
71 |
*Excludes social networking
“Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives,” observed Mark Donovan, senior vice president, mobile, comScore. “This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information.”
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Fastest-Growing Categories for Daily Mobile Web Access * Three-month Average Ending January 2008 and January 2009 U.S. Mobile Phone Users comScore, Inc. |
|||
|
|
Unique Users (000) |
||
|
|
Daily Unique Users Jan-08 |
Daily Unique Users Jan-09 |
% Change |
|
Accessed News and Information (any) |
10,821 |
22,369 |
107 |
|
Accessed social networking site or blog |
1,761 |
9,278 |
427 |
|
Traded stocks or accessed financial account |
1,135 |
3,274 |
188 |
|
Accessed movie information |
1,077 |
3,072 |
185 |
|
Accessed business directories |
939 |
2,447 |
161 |
|
Accessed entertainment news |
2,104 |
5,470 |
160 |
*For categories of usage with monthly audiences above 15 million
