Below is an excerpted posting on TechCrunch titled Major Book Publishers Start Turning To Scribd by Jason Kincaid that again illustrates that publishers and others are waking up to the value inherent in well-done social media. Visit the Scibd website to see how the iPaper Flash Viewer is used.
“Online document sharing site Scribd has announced that it has partnered with a number of major publishers, including Random House, Simon & Schuster, Workman Publishing Co., Berrett-Koehler, Thomas Nelson, and Manning Publications, to legally offer some of their content to Scribd’s community free of charge. Publishers have begun to add an array of content to Scribd’s library, including full-length novels as well as briefer teaser excerpts.
Offering book excerpts to entice readers is nothing new – Amazon and Google have been doing this for years, and Amazon’s Kindle allows readers to download book samples to their devices for free. But these options aren’t conducive to sharing content that you’ve discovered on the web, as they don’t allow your to embed them in your blogs and websites. Scribd’s iPaper Flash document viewer is built to do exactly this, so inserting a book excerpt into a blog or even an author’s site is easy…
Scribd has actually been posting both full text and excerpts of books from some of these publishers for a few months now as they conducted trial tests. The fact that they’re now publicly endorsing the platform seems to indicate that they’re pleased with the results…”