Here is an excerpt from a good post Why You Need a Social Media Champion from Search Marketing Gurus that is important for libraries, non-profits, and business:
“Lets face it, Social Media can be pretty tough sell to the senior management or to clients who have just gotten their arms around the whole ‘SEO and PPC thing’. Trying to force them into putting social media into a marketing plan can be a pretty tough sell if you are just looking at it from a dollars and cents perspective, or even a links & search engine results perspective. The toughest thing with social media is that its rough on seeing the immediate return – except when it’s ‘bad’.
I use the term ‘bad’ loosely as it could be PR-wise, bad because something went viral and the traffic took down your server to you couldn’t sell anything, or bad because it just doesn’t seem to be working. There can be a thousand other references to ‘bad’ and when things seem to go down hill with online marketing efforts in social media, ‘bad’ is usually how it ends up being described.
This is why agencies or companies need a person or a department that is their social media champion. Social media is a vital part of marketing as a whole, not just online or offline. It’s not something that can be attempted lightly, without resources being attributed to it, otherwise it will end up ‘bad’.
These are just a few of the reasons that if you don’t have a social media champion on your team you should consider getting one:
Dedicated to Creating a Presence & Conversation in the Social Media Circles Your Audience is in…
Understanding Your Audience & Objectives to Measure…
Help Set Social Media Policies…
Promotes Social Media Throughout the Company – Everyone Has A Stake…”
