Library Digital User Experience Briefs…08.10.09

10 08 2009

David Lee King posted today a very useful post titled Writing an Experience Brief excerpted here for further review:

“…First of all – what exactly is an Experience Brief? It’s related to the Creative Brief, from marketing land. A Creative Brief is used to succinctly describe all the stuff the creative group plans to do to promote a new product. An experience brief uses that same concept … but helps define the experiences a customer should experience while using your website…”

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