From Jeremiah Owyang:
“…Real time data is exploding at a rapid pace with the influx of status features and mobile devices. This brings new opportunities for people to get information when they need it and opportunities and the companies that want to provide contextual information. Yet, despite the opportunities, most companies are unable to keep up with the ‘Slow time’ web as it is. In fact, those that can’t keep up risk missing opportunities, or worse –heading off detractors before they become mainstream. To best leverage real time data, companies must adopt three strategies: 1) Start listening now, and quickly offer social personalization features, 2) Develop an unpaid army of advocates who can respond when you’re not there, and 3) Start to invest in systems –like social CRM– that can support their overall strategy…”
