Online Tools Your Library Needs Now & Why…04.06.10

Great excerpt from the Scott Douglas blog post about Online Tools Your Library Needs Now & Why:

“…Text a Librarian

Facts About Text Messages

• 74% of all cell phone users use the text message feature; 100% of all teens text; 85% of all college students text
• Last year, over 1 Trillion text messages were sent
• On average, Americans text twice as much as they call

Libraries with Text a Librarian Services

• Seattle PL, New York PL, Newark PL, and hundreds of others

How the Library Benefits from Texting

• Many people now prefer texting for simple questions that don’t need immediate answers (i.e. do you have a book, what time do you close, where can I get tax forms)
• Texting allows librarians to manage their time more efficiently; patrons are more patient waiting for replies then they would be on the phone.

Cost

• The cheapest solution would be to subscribe to an unlimited “Qwert” plan for $19.99 a month (plus one time setup fee of $9.99). There is no contract, and plan can be cancelled at anytime. Library needs to provide cell phone (preferably one with a QWERTY keypad, which can be bought secondhand for $50 dollars); Qwert works on any phone that takes a SIM card.
• Most large libraries use a service by Mosio; this service sends a text to software on a computer. Plans start at $65 a month and go to $100.

Facebook

Facts about Facebook

• In March 2010, more people visited Facebook then Google—making it the most visited site in the United States
• Over 400 million people use Facebook
• On any given day 200 million people login to Facebook
• 3 billion photos are uploaded to Facebook each month
• 1.5 million businesses now have Facebook pages.

Libraries on Facebook

• Kansas City Public Library (1,400 Fans)
• San Francisco Public Library (3,700 Fans)
• New York Public Library (14,000 Fans)
• Los Angeles Public Library (1,400 Fans)
• Hundreds of others…

How Libraries Benefit from Facebook

• It puts a friendly face on the library and encourages patrons to stop by and see more
• It exposes programs regular patrons don’t know about
• It keeps patrons connected
• Easy (and free) way to share event photos and videos
• Let patrons easily share information about upcoming library events with family and friends who might also be interested.
• Facebook fan pages are visited more often than regular homepages
• Facebook is easier to build and manage than a regular homepage.

Time Needed to Maintain

• 1 to 2 hours a week

Facts About YouTube

• YouTube is the third most visited site on the Internet (behind only Google and Facebook
• 70% of YouTube users are from the U.S.
• The average teen spends over 2hours a week on YouTube

Libraries with YouTube channels

• Toronto PL, New York PL, Flint PL, Kalamazoo PL, Prescott PL, Topeka PL, and dozens of others

How the Library Benefits from YouTube

• Easy and free way to show storytimes and computer classes, so patrons can see what they are missing out
• Provide instructional videos on getting email, hunting for jobs, creating a resume, etc.
• Videos can be watched on a wide array of devices (not just computers)

Time Needed to Maintain

• 30 minutes to edit each video

Podcasting

What is Podcasting?

• Podcasting is audio feeds of different topics that users listen to on their MP3 player

How the Library Benefits from Podcating

• Library can provide informative information that patrons can listen to while they drive or exercise.
• Public libraries who have successfully implemented podcasting regularly publish book talks, book readings, storytimes, and monthly book news/book recommendation

Time Needed to Maintain

• 1 hour to record and publish podcast—plus the time to prepare what will be recorded.

iPhone App

What is an iPhone App?

iPhone apps, are mobile applications that users with an iPhone, iPod Touch, or iPad can download. The applications are meant to mobilize the Internet and provide them with easy access to their favorite content.

Facts About the iPhone / iPod Touch / iPad

• Over 30 million people own an iPhone in the United States
• Over 25 million people own an iPod Touch
• iPad completely sold out before its April release
• 3 Billion apps have been downloaded
• Most public libraries have not invested in developing apps because they can be costly and time consuming; new developments, however, have almost eliminated time and cost factors from the picture.

Libraries with iPhone Apps

• Washington DC Public Library is the Only public library with an iPhone

How the Library Benefits from Mobile Apps

• Mobile apps are one of the largest growth sectors
• It’s an opportunity to do something few libraries have ever did and be cutting edge
• It is one of the best ways to promote other virtual reference the library will offer
  (Facebook, Twitter, etc.)
• It literally puts the library at patrons fingertips, and gives them the convenience of
  finding out about the library anywhere they are at.

Time Needed to Maintain

• 15 to 20 hours are need to develop the initial application
• 1 to 2 hours weekly is needed to keep the page updated
• 5 hours of additional time invested would be enough to develop the same application on the
  Google Android phone…”

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