Sharaholic…04.26.10

27 04 2010




eBooks: Readers Wanted…04.227.10

27 04 2010




Google Still Betting on QR Codes…04.26.10

26 04 2010

See more from Advertising Age

Google has already seen results from a recent test of QR codes. Each ad contained a QR code and a response tag, and was tested against the same ads without the tags. The code-enhanced ads ended up driving 6.5 times more revenue than the ads without.
“…When last we saw QR codes — two-dimensional ‘quick response’ bar codes that can be scanned to provide geographic and behavioral-targeting data to an advertiser — it was in the form of the CueCat, a bar code-scanning device that debuted in 2000 from Digital:Convergence. After the CueCat died in an outburst of controversy over privacy issues, QR codes effectively disappeared from the U.S. ad market, instead cropping up in wide deployment across parts of Japan and the U.K…”
“Google has already seen results from a recent test of QR codes. Each ad contained a QR code and a response tag, and was tested against the same ads without the tags. The code-enhanced ads ended up driving 6.5 times more revenue than the ads without…”




Spring in Texas – Fields of Bluebonnets…04.25.10

25 04 2010





Adaptive Delivery Service…04.25.10

25 04 2010




Envisioning Future Academic Library Services: Initiatives, ideas and challenges…04.25.10

25 04 2010

Envisioning Future Academic Library Services: Initiatives, ideas and challenges

“As a modern day librarian in a rapidly changing information environment, you must be able to adapt your professional skill set and experience to a multitude of new and varied practices, business models, and strategic challenges.
Edited by Sue McKnight, this new collection will help you generate forward-looking strategies and innovative thinking so your institution’s services and practices will align with the changing demands of the academic community and the work environment. Renowned contributors offer compelling ideas from a number of perspectives, including those of authors, publishers, academics, librarians and institutions, and students. They cover such crucial topics as:
• Engaging in and support eLearning
• Managing institutional knowledge and information strategically
• Supporting students and academic staff in the virtual learning space, the library and on the web
• Acquiring, managing, and providing access to information that is not part of traditional library service
• Funding and new service paradigms
This book is essential reading for all library leaders and educators who wish to add real value to their organization by thinking strategically and in ways that inform decision making at an operational level. It will also be of great value to academic administrators and government policy analysts involved with learning and teaching.”





World Bank’s Open Data Initiative…04.25.10

25 04 2010







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