Facebook and Libraries...07.15.10

The following are valuable “implications” for libraries using Facebook and other social media after having a patron “focus group” from David Lee King:

“…in the last three months, my library’s Facebook Page has added almost 900 fans.

We need to not treat our Facebook Page as an afterthought. Some of our more savvy, active patrons are using Facebook as a primary source for library news.

We need to develop strategy and goals around our Facebook Pages (and any other social media tool our library incorporates).

We need to be actively sharing and conversing. Not just broadcasting press releases, but actually holding conversations with our patrons (just like we do in our physical spaces)…”

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