The ROI of User Experience…05.31.11

31 05 2011




New Nook eReader Review…05.31.11

31 05 2011




Facebook for Libraries Made Simple…05.31.11

31 05 2011

David Lee King had a good article on American Libraries titled Facebook for Libraries excerpted here:

“…In Facebook, conversation is a huge draw—it’s a primary activity of most Facebook users. Rochelle Hartman, information services coordinator at La Crosse (Wis.) Public Library, agrees. At LCPL, staff members ‘post things designed to invite conversation. It’s been a lot more successful than [our] website,’ Hartman tweeted.

The status update box is your main point of connection to your local Facebook crowd. Keeping your library’s status updated is real work, and it takes time to do right. Toby Greenwalt of Skokie (Ill.) Public Library says ‘daily engagement—keeping up a steady flow of content and conversation—is key.’ To keep up that steady flow of content, you have to devote staff to adding content to your Facebook Page.

You also need to work on being personable online. Make sure your status updates read like something you’d say out loud. Sometimes, it helps to actually say your status updates aloud. If it’s not phrased like something you would say in conversation, edit away. The more conversational you sound, the more opportunities for conversation you’ll have.

Once you have figured out how to approach conversation, start asking questions. Nicole Pagowsky of the Dallas County (Tex.) Community College District’s El Centro Library agrees. Colleagues in her workplace find that ‘asking questions [is] more successful than just making announcements,’ she says.

Be witty. Share really interesting stuff about your library and the information found there. For example, at TopekaLibrary, asking about books really encourages comments. People love sharing their favorite authors, or which books they’d want if they were shipwrecked on a desert island (the Bible and a book on building a sailboat from scratch were popular choices).

Give your Facebook community the content they want, and they will become your fans. Even more importantly, they’ll start interacting. My guess? Get that interaction going, and your customers—the ones wanting to interact with you in Facebook Pages—will become advocates for you and your library—not only online, but in person, too.”





This Week in Libraries: Marshall Breeding (Library Automation)…05.31.11

31 05 2011




Public Library Sustainable Quality…05.31.11

31 05 2011





Library Linked Data…05.31.11

31 05 2011





Roles for Library Liaisons…05.31.11

31 05 2011





The Value of Fans…05.31.11

31 05 2011





Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project…05.29.11

29 05 2011




Wolfram Alpha Search Engine – 2nd Anniversary…05.29.11

29 05 2011




If We’ve Ever Needed You – Lord It’s Now : Let the Church Arise…05.28.11

28 05 2011




Happy Memorial Day Weekend…05.27.11

27 05 2011




Brewster Kahle from Internet Archive…05.27.11

27 05 2011




Digital Storytelling…05.27.11

27 05 2011




Enhancing Library Services with Text Messaging…05.27.11

27 05 2011





Libraries Reengaging Lost Patrons…05.27.11

27 05 2011





Journey to the Cloud…05.27.11

27 05 2011





Social Media in Asia…05.27.11

27 05 2011





Mobile Rich Media…05.27.11

27 05 2011




This Week in Libraries…05.27.11

27 05 2011




What is Google Wallet?…05.27.11

27 05 2011




Students Using Handheld Devices…05.27.11

27 05 2011





Digital Libraries – Digital Content Marketplace…05.25.11

25 05 2011





Updated – Using Overdrive for eBooks “Step by Step”…05.25.11

25 05 2011





Social Media Marketing and Libraries…05.25.11

25 05 2011





The Digital Revolution and the Transformation of Libraries…05.25.11

25 05 2011

American Libraries reports today:

“…ALA’s new 2015 strategic plan now includes a Transforming Libraries goal that calls for the Association to ‘provide leadership in the transformation of libraries and library services in a dynamic and increasingly global digital library environment.’

The goal outlines four objectives:

  • Increase opportunities to share innovative practices and concepts across the profession, nationally and internationally, and among all libraries.
  • Increase recognition of and support for experimentation with innovative and transformational ideas.
  • Help libraries make use of new and emerging technologies by promoting and supporting technological experimentation and innovation.
  • Increase leadership development and training opportunities designed to support the ongoing transformation of libraries…
While the digital revolution and e-books are not the only factors affecting libraries—changing demographics, changing patterns of expectation and use, and the economy are some other factors—it is one of the more dramatic and is of tremendous concern to members and libraries nationwide. For this reason, the Association must be a strong voice for libraries to the publishing and content-creation community…”




YouTube – 6th Anniversary – 3 BILLION Views Per Day…05.25.11

25 05 2011





Digital Curation – “The Third Frontier of the Web”…05.25.11

25 05 2011





E-Resources thru NetLibrary and Overdrive…05.24.11

24 05 2011





Mobile Marketing Trends Going Social…05.24.11

24 05 2011








Follow

Get every new post delivered to your Inbox.

Join 212 other followers