New Nook E-Reader to Launch Today…05.24.11

24 05 2011

According to CNET news:

Barnes & Noble is set to launch a touch-screen e-ink e-reader…that costs $139, matching the price of the Kindle WiFi, a reliable source has told CNET.

The source has seen promotional signage that’s set to go on display in stores. Based on the signage, the new Nook is called ‘The Simple Touch Reader,’ according to the tipster, who describes it as a ‘squat, black, touch-screen e-ink reader that has been profusely speculated about in recent weeks.’

The source adds that the Nook ‘1st Edition’ WiFi and 3G+WiFi e-readers will drop to $119 and $169 respectively….”

Comparison of Old Nook to Kindle:

From Mashable:

Barnes & Noble unveiled a small touchscreen eink ereader at a press event in New York Tuesday.

Priced at $139, the Simple Touch Reader is designed to more closely compete with Amazon’s Wi-Fi-only Kindle 3, which is likewise priced at $139.

The Simple Touch Ereader improves upon the Kindle 3 in several ways, however.

First, it sports a touchscreen, reducing the number of buttons to one: a simple on/off switch on the upper back.

It also has up to two months of battery life — double that of the Kindle, and greater than any ereader in the industry. And although the device is substantially smaller than the Kindle at 7.5 x 4.8 x 0.335 inches, it sports the same 6-inch screen.

Both devices weigh in at 8.5 ounces and have built-in Wi-Fi.

And, as a small bonus, Simple Touch Reader owners can also customize their screensavers.

The device is available for pre-order now in-store and on nook.com, and will ship “in time for Father’s Day” on June 19, says Barnes & Noble CEO William Lynch.

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