The End of Business as Usual…10.24.11

24 10 2011

The End of Business as Usual explores the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty. The book examines how leading companies are finding success with connected customers. And, the lessons, case studies, and best practices contained within will help readers earn the support of organizational leaders by identifying growth opportunities and prioritizing where to invest time and resources. The result is creating an adaptive foundation for businesses to not only build relationships with connected customers, but improve customer AND employee relationships overall. As the subtitle states, we must rewire the way we work to succeed in what really is nothing short of a consumer revolution…”


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