Survey Reveals Most Used Twitter Tools...08.14.12

From Twitter Tools Used By the World’s Top Brands:

“…The most popular social media management systems used by the 96 brands included in this survey are:

1. HootSuite – 20 accounts (20.8%). Used by @hm, @tiffanyandco, @gap, @hp, @ebay, @porsche, @ibm, @ups, @panasonic, @niveausa, @kelloggcompany, etc.
2. TweetDeck – 16 accounts (16.7%). Used by @reuters, @yahoo, @audi, @louisvuitton, @sony, @heineken, @dell, @hyundai, @gillette, @xeroxcorp, @nestle, @smirnoff, etc.
3. SocialEngage – 9 accounts (9.4%). Used by @blackberry, @cocacola, @htc, @ford, @toyota, @honda, @sprite, etc.
4. Vitrue – 4 accounts. Used by @oracle, @americanexpress, @harleydavidson, @designbyikea.
5. SocialFlow – 3 accounts (3.1%). Used by @burberry, @hp, @mbusa.
6. Sprinklr – 3 accounts. Used by @intel, @ciscosystems, @dell.
7. Tools used by fewer than 3 accounts: Sprout Social, Spredfast, Context Optional Social Marketing Suite, Seesmic, Involver, Astute Social, Buddy Media Suite,SocialOomph, Socialware, Crowdbooster, Twitterfeed, and a couple that seem to be custom made.

Twitter bought TweetDeck back in May of 2011, but all the other tools listed above are third-party tools…”

About these ads