New Library Website Features…03.12.09

12 03 2009

There is a really good post from Lorcan Dempsey pointing out some  library website  new features titled Web-sightings from which is taken this tidbit:

“A few features I noticed recently on library web-sites …

Oregon State University explicitly notes resources that are unique to the institution …

oregon.png

These include the University Press, the institutional repository, and a range of digitized materials from different collections. With the exception of the University Press, these are materials that come ‘below the line’ in the collections grid we developed a while ago.

newcollectionsgrid

…”  Check out the rest of Web-sightings





Library Return on Investment – Return on Design…03.08.09

8 03 2009

roi

Thoughtful comments on design by marketing professional Seth Godin in his post Return on Design

“Return on investment is easy to measure. You put money in, you measure money out, divide and prosper.

But return on design? (Design: graphics, system engineering, user interface etc.)

Design can take money and time and guts, and what do you get in return? It turns out that the sort of return you’re getting (and hoping for) will drive the decisions you make about design.

I think there are four zones of return that are interesting to think about. I find it’s more useful to look at them as distinct states as opposed to a graduated line, because it’s easy to spend a lot of time and money on design but not move up in benefits the way you might expect… 

Negative return. …If the design actively gets in the way of the story you tell or the utility you deliver, you lose money and share.

No impact. Most design falls into this category. While aesthetically important, design in this case is just a matter of taste, not measurable revenue… 

Positive return. 
We’re seeing a dramatic increase in this category. Everything from a bag of potato chips to an online web service can generate incremental sales and better utility as a result of smart design.

The whole thing. There are a few products where smart design is the product (or at least the product’s reason for being)… The challenge of building your product around breakthrough design is that the design has to in fact be a breakthrough. And that means spending far more time or money than your competitors who are merely seeking a positive return.

Knowing where you stand and where you’re headed is critical. If you have a negative return on design, go ahead and spend enough money to get neutral, asap. But don’t spend so much that you’re overinvesting just to get to neutral… 

If you’re betting the whole thing, building your service launch on design first, skimping on design is plain foolish. The Guggenheim in Bilbao would be empty if they’d merely hired a very good architect.”





Web Design-“Eye Tracking is Eye Catching”…02.18.09

18 02 2009

 

seo1

This is an excerpt from a good but lengthy post to check out titled Eye Tracking is Eye Catching on the SEO is a Contact Sport blog

““75% of users say they make judgments about the a company’s credibility based on their website’s design.”

…The visitor to this sample site will track the page like this:

1. The name of the site first
2. Move down, then left to the AdSense ads
3. Move up through the AdSense ads
4. Move right, down to the middle to the affiliate ads
5. Move left, down to more AdSense ads
6. Move across the bottom over the AdSense ads
7. Move up the right through the AdSense ads and the Affiliate ads

The purpose of this site is exclusively to garner clicks for AdSense and affiliate ads.

All the elements of the site that would take the visitor’s eyes away from the ads are ‘below the fold’ so the eye will not be drawn away from the ads.

Here are some design rules to increase ROI on your website utilizing eye tracking…”





“Library 2.1 & 10 Essentials for Any Library Website…02.17.09

17 02 2009

From Brian Matthews, the Ubiquitous Librarian:

Web Design Matters: Ten essentials for any library site

Library Journal, 2.15.09 

Looking for what’s next: Is it time to start talking about Library 2.1?(preprint)

Journal of Web Librarianship, v 3(2)





More on Eye-Tracking…02.08.09

8 02 2009

As a follow up to the post from Google about eye-tracking, I found this excerpt Eye Tracking and Good Web Design post from Bibliothekia today to be worthwhile and helpful too:

“…For obvious reasons this is often known as the ‘golden triangle’ and it forms part of good web design. See the following examples.
While there is nothing really new in this Google study (Stephen Abram for example has blogged about eye ball tracking thermals and web usability for years) it is interesting that web designers still get this wrong. For example, have a look at the National Gallery of Victoria web site. All the core information and navigation paths are placed on the page in the very places people don’t check out first; and the parts of the page where people do tend to look is blank.


Not that I want to pick on the National Gallery of Victoria, but they have won awards for their online offers. Go figure!?! I guess (like this Oscars) this demonstrates you can win awards for excellence and not actually perform. Did you know that Cary Grant, Greta Garbo, and Alfred Hitchcock never won an Oscar, and I bet you have never heard of some of the films which have won an Oscar.

But back to the Google eye tracking study, it is good to see that Google is still interested in ‘design[ing] a subtle user interface that gives people helpful information without getting in the way of their primary task: finding relevant information.’ Now if only more people took this approach.”








Follow

Get every new post delivered to your Inbox.

Join 693 other followers