“How Social Networking Can Ruin Your Library’s Reputation”…08.18.09

18 08 2009

social-networking-images

Here is an interesting and valuable post from Social Networking in Libraries titled How Social Networking Can Ruin Your Library’s Reputation:

“…Here are some things that could happen and how to avoid them.

1. Trying to use too many social networking sites to promote your library. This can confuse your patrons and staff and be too time consuming. Pick one or two and focus on these.

2. Angering your patrons. If a patron becomes angry enough or annoyed enough they may use social networking to tell everyone about it and this can end up being a nightmare.

3. Not keeping track about what is being posted on your library social networking sites. This can cause content or comments to be posted that are spammy or that are not what you would like. If you are going to use social networking with your library then you need to keep track of what is being said and posted…”





FREE Webinar – “Introduction to Blogging for Nonprofits and Libraries”…07.30.09

30 07 2009

Introduction to Blogging for Nonprofits and Libraries
Thursday, August 6, 11 a.m. Pacific time

Is your organization looking to expand your reach and communicate more directly with your supporters and community? Are you considering starting a blog to help you do this?

Join Becky Wiegand from TechSoup during this free webinar as she interviews Allyson Kapin, blogger for Care2’s nonprofit marketing blog Frogloop, and Jason Griffey, who literally wrote the book on blogging for libraries to discuss the ins and outs of starting a blog for your organization. From considerations like which tool to use, how much staff time to commit, whether volunteers and interns should help, best practices, and how to launch your blog into the blogosphere, we’ll discuss all the basics of how to get started.

Register today!





Harris Poll – Consumer Perceptions About Twitter…07.28.09

28 07 2009

harris-interactive-linkedin-opinion-twitter-effectiveness-us-adults-july-2009 (1)

Would you like to know more? Read: Twitter’s Biggest Problem: Most People Still Don’t Know What It’s There For





Facebook Most Used Social Media For Sharing…07.20.09

20 07 2009

addtoany-graph

Mashable! reports today that “…According to AddToAny, Facebook now dominates sharing, with 24 percent of shares from the widget consisting of users posting items to the social network. That handily beats out email (11.1 percent) and TwitterTwitter (10.8 percent), making the world’s most popular social network also the most popular service for sharing content. This is undoubtedly welcome news at FacebookFacebook, as the site continues to emphasize sharing and readies its own real-time search engine…”





How Employees are Allowed to Use the Social Web…07.16.09

16 07 2009

social-media

There is a useful post from Jeremiah Owyang from Web Strategy today titled Breakdown: The Five Ways Companies Let Employees Participate in the Social Web excerpted here:

“…I’ve noticed that there are three ways that companies allow employees to participate. Update:  On a related note, I gave my thoughts to CNBC about the roles of social within corporations.

Type One:  We Have No Clue
This model, where brands have no rules, no guidelines, and therefore no resources to help employees –it’s a freefor all…

Type Two:  Shut it Down
Fear is the primary motivator here, but in some cases, this is to protect employees and the company from liability…

Type Three: The Corporate Represenative
Some companies setup only small groups within corporate communications, or polished executives to be on blogs…

Type Four: Common Employees Blessed For Social
Last night, I shared the stage with Intel’s Michael Brito at Stanford’s continuing education program on web 2.0, he shared that Intel has a SMP program, which stands for Social Media Practioner. The different from the ‘tower’ model listed as type 3, is that this can include other regular employees beyond the refined executive…”

Type Five: Everyone Is Encouraged To Be Involved
Some companies that have active employees in the social sphere can benefit from having every employee involved…

Culture impacts how companies choose
So which model is right for your brand? It really depends on your industry, culture, and employee behavior. While many companies may select the first or second model in the next few years, in the long run –as Generation Y enters into the workforce, it’s undeniable that the third model where everyone is a participant of some form is most likely.”





Social Media User Survey Results…07.16.09

16 07 2009

Anderson-Analytics

This is some interesting and relevant information from a post today on Mashable! by Jennifer Van Grove titled What Type of Social Media User Are You?:

“Back in May, Anderson Analytics worked with Greenfield Online to survey and interview respondents on their attitudes and behaviors regarding social networking. Based on these results, Anderson was able to identify and categorize seven types of individuals, from the social media pessimist to the social media maven.

They then used the data to publish a report on the lifestyles, behaviors, spending habits, and income levels for each of their identified categories. The results are in, and the largest percentage of social network service users are business users (31.8%), which they estimate correlates to a total segment of 35 million users with an average age of 33 and an average income of $56k….”





10 Tips to Manage Your Social Media…07.08.09

8 07 2009

Here is an excerpt from Part 1 of a helpful MakeUseOf.com‘s post 20 Tips to Manage Your Online Social Life — Part 1:

“…1. Visualize Your Social Map

Use pen and paper or mind mapping services like MindMeister to draw your social network or social map…

2. Define Your Target Audience

For each network where you share data, define your target audience…

3. Use a Password Manager

When we sign up with a lot of different web services, we are tempted to use the same password across several websites. The problem with using different passwords was remembering all of them…

4. Separate Private & Public Photo-Sharing

Use two or more photo-sharing sites for different types of photos…

5. Use One Social Bookmarking Site

Social bookmarking helps keep all your bookmarks together, easily search and tag them, and share them with your friends. Do not spread your bookmarks across different sites. Choose Digg, Delicious, Redditt, or any other service you fancy and stick to it…

6. Use a Gravatar

Use an avatar that looks good in both 64×64 and 128×128 sizes and save them for reference. Using a gravatar helps you get a consistent avatar across multiple sites…

7. Use Social Surfing

Do you browse a lot of websites, open separate tabs to social sites, and copy-paste to share interesting stuff with your friends? Or keep several tabs open to check updates in Twitter,Facebook, and Friendfeed? If you’re using IE or Firefox, get the Yoono plugin to make life easier. Yoono also supports popular IM networks. Or if you’re a power social user, try using the Flock browser…

8. Integrate IM, Email, and Social Networking

If you use a browser that doesn’t yet support plugins or are a heavy user of IM, check out the latest version of Digsby or Trillian

9. Use a Consistent Username

For people to easily recognize you, use a common username across all sites…

10. Track Your Comments

Ever leave a comment on some blog or site and never visit it again? You may be disgruntling those who respond to your comment with a question. Get control of your comments across blogs, sites, and social networks, with comment tracking systems like BackType…”








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