“Apple Vs Kindle + Netbooks + cellphones battle”…02.06.09

6 02 2009

It seems the tensions and potential competitor announcements are mounting daily as the new Kinle 2 announcement day approaches next week. The Amazon, Kindle, Books, Kindle 2.0 – Amazon Kindle Review blog points out the battle lines being drawn today:

“It seems I missed this rather important piece of news that the NY Times just published –

Also Thursday, Amazon said that it was working on making the titles for its popular e-book reader, the Kindle, available on a variety of mobile phones. The company… did not say when Kindle titles would be available on mobile phones.

‘We are excited to make Kindle books available on a range of mobile phones,’ said Drew Herdener, a spokesman for Amazon.

This is hugely important as it means we’re just

  1. A step away from having all manner of cellphone eReaders start offering Kindle Store Books.
  2. A few steps away from having an eReader for netbooks that couples with Amazon’s Kindle Book Store.

My suspicion is that Amazon might start off with their own eReader – however, at some point of time they would want to open it up to all the different eReading softwares that are available, and more importantly, already popular.

The biggest thing it does is it turns a potential Apple Vs Amazon Kindle battle into a Apple Vs Kindle+Netbooks+cellphones battle. Very cool strategic move by Amazon.”




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