Here is an interesting and valuable post from Social Networking in Libraries titled How Social Networking Can Ruin Your Library’s Reputation:
“…Here are some things that could happen and how to avoid them.
1. Trying to use too many social networking sites to promote your library. This can confuse your patrons and staff and be too time consuming. Pick one or two and focus on these.
2. Angering your patrons. If a patron becomes angry enough or annoyed enough they may use social networking to tell everyone about it and this can end up being a nightmare.
3. Not keeping track about what is being posted on your library social networking sites. This can cause content or comments to be posted that are spammy or that are not what you would like. If you are going to use social networking with your library then you need to keep track of what is being said and posted…”