Harris Poll – Consumer Perceptions About Twitter…07.28.09

28 07 2009

harris-interactive-linkedin-opinion-twitter-effectiveness-us-adults-july-2009 (1)

Would you like to know more? Read: Twitter’s Biggest Problem: Most People Still Don’t Know What It’s There For

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Facebook Most Used Social Media For Sharing…07.20.09

20 07 2009

addtoany-graph

Mashable! reports today that “…According to AddToAny, Facebook now dominates sharing, with 24 percent of shares from the widget consisting of users posting items to the social network. That handily beats out email (11.1 percent) and TwitterTwitter (10.8 percent), making the world’s most popular social network also the most popular service for sharing content. This is undoubtedly welcome news at FacebookFacebook, as the site continues to emphasize sharing and readies its own real-time search engine…”





How Employees are Allowed to Use the Social Web…07.16.09

16 07 2009

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There is a useful post from Jeremiah Owyang from Web Strategy today titled Breakdown: The Five Ways Companies Let Employees Participate in the Social Web excerpted here:

“…I’ve noticed that there are three ways that companies allow employees to participate. Update:  On a related note, I gave my thoughts to CNBC about the roles of social within corporations.

Type One:  We Have No Clue
This model, where brands have no rules, no guidelines, and therefore no resources to help employees –it’s a freefor all…

Type Two:  Shut it Down
Fear is the primary motivator here, but in some cases, this is to protect employees and the company from liability…

Type Three: The Corporate Represenative
Some companies setup only small groups within corporate communications, or polished executives to be on blogs…

Type Four: Common Employees Blessed For Social
Last night, I shared the stage with Intel’s Michael Brito at Stanford’s continuing education program on web 2.0, he shared that Intel has a SMP program, which stands for Social Media Practioner. The different from the ‘tower’ model listed as type 3, is that this can include other regular employees beyond the refined executive…”

Type Five: Everyone Is Encouraged To Be Involved
Some companies that have active employees in the social sphere can benefit from having every employee involved…

Culture impacts how companies choose
So which model is right for your brand? It really depends on your industry, culture, and employee behavior. While many companies may select the first or second model in the next few years, in the long run –as Generation Y enters into the workforce, it’s undeniable that the third model where everyone is a participant of some form is most likely.”





10 Tips to Manage Your Social Media…07.08.09

8 07 2009

Here is an excerpt from Part 1 of a helpful MakeUseOf.com‘s post 20 Tips to Manage Your Online Social Life — Part 1:

“…1. Visualize Your Social Map

Use pen and paper or mind mapping services like MindMeister to draw your social network or social map…

2. Define Your Target Audience

For each network where you share data, define your target audience…

3. Use a Password Manager

When we sign up with a lot of different web services, we are tempted to use the same password across several websites. The problem with using different passwords was remembering all of them…

4. Separate Private & Public Photo-Sharing

Use two or more photo-sharing sites for different types of photos…

5. Use One Social Bookmarking Site

Social bookmarking helps keep all your bookmarks together, easily search and tag them, and share them with your friends. Do not spread your bookmarks across different sites. Choose Digg, Delicious, Redditt, or any other service you fancy and stick to it…

6. Use a Gravatar

Use an avatar that looks good in both 64×64 and 128×128 sizes and save them for reference. Using a gravatar helps you get a consistent avatar across multiple sites…

7. Use Social Surfing

Do you browse a lot of websites, open separate tabs to social sites, and copy-paste to share interesting stuff with your friends? Or keep several tabs open to check updates in Twitter,Facebook, and Friendfeed? If you’re using IE or Firefox, get the Yoono plugin to make life easier. Yoono also supports popular IM networks. Or if you’re a power social user, try using the Flock browser…

8. Integrate IM, Email, and Social Networking

If you use a browser that doesn’t yet support plugins or are a heavy user of IM, check out the latest version of Digsby or Trillian

9. Use a Consistent Username

For people to easily recognize you, use a common username across all sites…

10. Track Your Comments

Ever leave a comment on some blog or site and never visit it again? You may be disgruntling those who respond to your comment with a question. Get control of your comments across blogs, sites, and social networks, with comment tracking systems like BackType…”





Social Libraries and the Growing Need for Social Librarians…06.10.09

10 06 2009

Inmagic_SocialLibrarianRole

There is a good INMAGIC post – When Libraries Go Social, Role of Librarians Becomes More Important Than Ever – that articulates the current and expanding roles of librarians as our professional and technological world continues to evolve which is excerpted here:

“When we talk about the trend towards social libraries, one of the next major questions on librarians’ minds is, What’s going to happen to me? How is my role affected? The answer has a bright outlook, because with social libraries comes the need for social librarians.

It’s a role that calls upon core skills of content management, organization, and tech savvy, and asks librarians to take them to a new level, making the role more important than ever. We’ll explore it more below in our latest Social Libraries 101 course.

In a social library, librarians continue to manage diverse information provided by content publishers, including business, scientific, technical, and community information (traditional, vetted content). But patrons are allowed to add tags, comments, and ratings (social content), which increases content quality, as we discussed last week.

A librarian is needed to oversee content development, maintain structure, and manage this content community. The social librarian assumes the crucial role of information organizer and moderator, managing both vetted and social information. Social librarians monitor and modify taxonomies as patrons browse and categorize information on their own. They sit at the center of the knowledge repository, and manage the knowledge community and its assets, such as by ‘weeding and feeding.’





Creating a Social Media Policy…06.03.09

3 06 2009

socialmediapolicy

Here are some good points from Sharlyn Lauby’s Mashable! post 10 Must-Haves for Your Social Media Policy:

1. Introduce the purpose of social media…

2. Be responsible for what you write…

3. Be authentic…

4. Consider your audience…

5. Excercise good judgment…

6. Understand the concept of community…

7. Respect copyrights and fair use…

8. Remember to protect confidential and proprietary info

9. Bring value…

10.  Productivity matters…”

The posting also lists a real, sample social media policy statement.





15 Social Media Maxims for Librarians, Markerters, Etc…06.01.09

1 06 2009

social-media

Here is a good excerpt to consider from SearchEngineWatch.com post 15 Social Media Maxims for Markerters:

“…Here are 15 social media maxims:

  1. Successful marketers will be more like Dale Carnegie and less like David Ogilvy; listen first, sell second.
  2. Consumers are looking to peers for recommendations on products, services, health issues, and more via social media. Only companies that produce products and services of great value will be part of these conversations; mediocrity will quickly be eliminated.
  3. Social media’s ability to quickly disseminate information among friends and peers helps eliminate different people performing the same tasks (multiple individual redundancies), whether it’s researching the best vacation spot or smart phone. This results in a more efficient society.
  4. The old adage that you can only have two of these — cheap, quick, or quality — doesn’t hold true within social media. It’s possible to have all three.
  5. Successful social media marketers will function more like entertainment companies, publishers, or party planners rather than as traditional advertisers.
  6. With the increasing popularity of e-books, there will be new digital media placement opportunities for brands. This is very similar to product placement in movies, only this is for books, and the placements are clickable and measurable.
  7. The most successful social media and mobile applications are those that allow users to brag, compete, or look cool by passing it on.
  8. The transparency and speed of information exchanged within social media mitigates casual schizophrenic behavior. Having a ‘work’ personality and having a ‘party’ personality will soon become extinct. People and companies will need to have one essence and be true to that essence.
  9. Being ‘well-rounded’ as a company or individual is less beneficial. It’s more productive to play to your core strength. This differentiates you from the competition.
  10. Companies that produce great products and services rather than companies that simply rely on great messaging will be winners in a Socialnomic™ world. The social graph is the world’s largest and most powerful referral program.
  11. Marketers’ jobs have changed from creating and pushing to one that requires listening, engaging, and reacting to potential and current customer needs.
  12. Making multiple mistakes within social media is far better than doing nothing at all.
  13. If you’re a large brand, you can rest assured that there are conversations, pages, and applications constantly being developed around your brand and by the community at large. The social community is ‘doing’ social media even if your company chooses not to.
  14. The information exchanged in social media in relation to job searching and recruiting has rendered it unrecognizable from the information exchanged 10 years ago. Appropriate matches between employer and employee have increased as a result of an increased information flow.
  15. The overall achievement of individuals and companies will be largely dependent on their social media success…”